The importance of maintaining an online presence on various networking platforms is something I continue to stress and explore through our Social Media series for nonprofit fundraising. With so many options and the continuous evolution of features offered, it can become...
August 15, 2013 Read MoreThe face of nonprofit fundraising and charitable giving has been evolving significantly over the past decade and fortunately fundraisers have many resources at their disposal to better understand donor habits and motivators. I often spotlight credible research that provide helpful data...
August 13, 2013 Read MoreSocial Media and digital marketing have been at the forefront of nonprofit fundraising strategies and initiatives in recent years. However, in the past year mobile marketing has emerged as a preferred marketing and communication channel that has surpassed desktop online use. I...
August 8, 2013 Read MoreOur industry is fortunate to have access to many resources that provide data to better understand nonprofit fundraising results and trends. Some popular reports I have spotlighted have included the 2013 Millenial Impact Report, the Giving USA 2013 Report and the 2013...
August 6, 2013 Read MoreRecently I was researching a small sampling of local and national nonprofit fundraising organizations and through this review I noticed that some websites were far more robust and feature-rich while others seemed to be missing critical fundraising and engagement components. As...
August 1, 2013 Read MoreI have previously written about various donor demographics – like millennial donors - that nonprofits should be targeting via marketing strategies. This specific donor group is the basis of the 4th edition of thenull written by a research team at...
July 30, 2013 Read MoreIn late June Instagram, the photo capturing and sharing app announced the introduction of Video on Instagram. Perhaps in response to the competing Vine, the platform acquired by Twitter earlier this year, more than doubles the length of Vine’s six...
July 25, 2013 Read MoreIn a recent post that provided Tips to Creating Social Media Campaigns for Successful Supporter Engagement and Nonprofit Fundraising, I mentioned how being mobile friendly is increasingly important due to the growth and popularity of mobile devices. Comscore has released...
July 23, 2013 Read MoreI regularly write about different aspects of social media and how nonprofits can use this communication channel for effective supporter engagement and nonprofit fundraising. Our Social Media series has included subjects such as Tools to Measure Twitter Analytics, Tips to Improve...
July 18, 2013 Read MoreRecently I spotlighted results from the Giving USA 2013 Report which reported a 1.5% increase (factoring in inflation) in 2012 nonprofit fundraising results over the previous year. The last six year period has definitely been a challenging one for nonprofits and although...
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