Blog

Huggies® CSR Business Program Every Little Bottom Aims to Donate 22.5 Million Diapers

Huggies® CSR business program Every Little Bottom began in 2010 following the results of the Every Little Bottom Study they commissioned to better understand the issue of diaper need in the United States and Canada and to provide insight into its scope...

June 1, 2012 Read More

5 Things I Learned from AFP’s Fundraising Day 2012

Working within the professional fundraising sector and being a member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter, I have come to truly appreciate attending AFP sponsored events. There was a time when I was hesitant about going –...

May 31, 2012 Read More

Justin Bieber’s Popular Perfume Someday Supports Nonprofit Fundraising and Earns FiFi Honours

At just 18 years of age, Justin Bieber has already established himself as both an international teen sensation and generous supporter of nonprofit fundraising. He was one of The Top Internet and Online Search Rankings in 2011 and also one...

May 30, 2012 Read More

The Heart&Stroke Ultimate 25’s Lottery Programs Fundraises for Nonprofit

For over 11 years Miratel have proudly provided lottery management services to the Heart and Stroke Foundation of Ontario for their lottery fundraising campaigns in their mission to extend lives of all Canadians. When 1 in 3 Canadian lives are taken before...

May 29, 2012 Read More

4 Tips for Effective Nonprofit Fundraising through Microfunding Programs

Several nonprofit fundraising subsectors have been affected by the economic downturn and have experienced inconsistent growth in fundraising revenue over the past year. According to the latest Blackbaud Index in the 3 month period ending March 2012, all but one of...

May 24, 2012 Read More

So Me CSR Business Initiatives Lead to No More Tears Nonprofit

The combination of philanthropy and retail remains a popular trend as both a CSR business model and a way to increase nonprofit fundraising. As a business model, this generally means that a cash or one-for-one donation will be made to a...

May 23, 2012 Read More

4 Social Media Marketing Tips to Increase Supporter Engagement for Nonprofits

I previously wrote about the 5 Basics to Maximize Social Media for Nonprofit fundraising & Supporter engagement. It included several concepts that should be considered when starting to organize your cause’s approach to social media marketing. Step one was developing a...

May 22, 2012 Read More

Returns for Leukemia Campaign Raises Over $1.2 in 2011 and Launches New Campaign May 26, 2012

Leukemia is a type of cancer that affects the blood and bone marrow and develops when blood cells produced in the bone marrow grow out of control. Although most difficult for the patient, the patient’s loved ones also carry the...

May 18, 2012 Read More

5 Basics to Maximize Social Media for Nonprofit Fundraising & Supporter Engagement

Social media continues to grow and has become a fundamental nonprofit fundraising and supporter engagement strategy for many causes. I have often written about different platforms and tips on how they can best be used to build on your donor base...

May 17, 2012 Read More

5 Factors for Nonprofits to Consider when Planning a Cause Marketing Partnership

Last week I wrote about findings from a Cause Marketing report which outlined how it can be effective for the company’s brand image and the nonprofit fundraising efforts of the cause. There are many other benefits associated with the collaboration of...

May 15, 2012 Read More

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