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6 Tips for a Successful Video and Viral Marketing Nonprofit Fundraising Campaign

I recently found myself with unexpected time on my hands while nursing a sprained ankle so I decided to watch the Kony 2012 video as I hadn’t seen it yet. I had intended to watch it earlier but kept putting...

April 5, 2012 Read More

Raise your Pant Leg and “Lend Your Leg” for Landmine Awareness Today

Notable figures from the late Princess Dianna to actress Angelina Jolie have worked to draw attention and increase awareness about the issues surrounding landmines. Last year on April 4, thousands of Colombians made a political statement by raising one of...

April 4, 2012 Read More

Meatless Monday with Vegan Baked Mushroom Risotto and Caramelized Onions

Hello and welcome (back) to the Miratel blog for another Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week (15%) to live a healthier and more...

April 2, 2012 Read More

Microsoft study shows CSR business benefits of working virtual

There are a large pool of factors that contribute to an overall CSR business strategy as you know. I think striking the right balance with your initiatives is crucial plus seeking out strategies that above all else make sense and...

March 23, 2012 Read More

6 Key Points from the 2012 Nonprofit Communications Trends Report

I cover many nonprofit fundraising reports, studies and surveys on this blog as they all lend unique perspectives into past, present and future trends which give nonprofits and those working in professional fundraising greater insight to apply to analysis and...

March 13, 2012 Read More

4 Key Reasons to Incorporate Mobile Marketing into Overall Nonprofit Fundraising and Outreach Plans

In the over 17 years I’ve been working within the nonprofit fundraising sector I’ve witnessed many technological advancements firsthand and, more importantly, the impact on reaching and engaging both new and existing supporters. This is particularly true with mobile marketing which has...

March 6, 2012 Read More

8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising

This past Friday I wrote about the 2012 DoGooder Nonprofit Video Awards which is a YouTube competition for nonprofit videos that were created in 2011. Whether or not you intend to submit a video before the deadline tomorrow, Wednesday February...

February 28, 2012 Read More

4 Tips for Building a Strong Nonprofit Fundraising Email Program

Having worked within the  nonprofit fundraising sector for over 17 years, I have seen firsthand the impact emerging technologies have had on our business processes and strategies. Technology has vastly changed how we communicate, engage and ultimately raise funds. Although traditional...

February 21, 2012 Read More

Meatless Monday with Pancakes for Shrove Tuesday Supper

Hello and thanks for joining us for another Meatless Monday. Miratel took the Meatless Monday pledge as one of its many CSR business initiatives as it too aims to preserve the planet and its inhabitants by eliminating meat one day per...

February 20, 2012 Read More

3 Tips for Using Social Media to Engage Supporters and Optimize Nonprofit Fundraising

The impact of social media on nonprofits is extensive as it not only increases the nonprofit’s reach and opportunities for engagement but it also is very accessible regardless of size or budget of the nonprofit. Of course, the ultimate goal...

February 16, 2012 Read More

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