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No Mother’s Day in Support of Maternal Mortality Reduction Globally

[caption id="attachment_9407" align="alignright" width="400"] Image Courtesy of everymothercounts.org[/caption] Mother’s Day originally began as an anti-war protest. A call for change by mothers fed up with losing their husbands and sons to war. Over time it’s evolved to become a day...

May 9, 2012 Read More

Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising

Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...

May 8, 2012 Read More

Meatless Monday with Spinach Pasta and Asparagus Pesto

Hello and welcome (back) to Miratel's blog for another  Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week (15%) to live a healthier and more earth-friendly...

May 7, 2012 Read More

55 Greenest Canadian Employers 2012

Miratel takes CSR business values including its green initiatives very serious. We are in the final stages of completing our first Sustainability Report so we are very aware of the impact of these efforts now more than ever. Being a...

May 4, 2012 Read More

4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2

I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and...

May 3, 2012 Read More

McDonald’s McHappy Day Combines CSR Business Values with Fundraising

Some corporations demonstrate CSR business values by supporting a cause while others create their own foundations to fill a specific need. Fast food giant McDonald's® is one of the companies that created their own nonprofit organization, Ronald McDonald House Charities(RMHC®). The...

May 2, 2012 Read More

4 Email Marketing Tips for Nonprofit Fundraising Learned from Digital Benchmark Study Part 1

I regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast...

May 1, 2012 Read More

Meatless Monday with Sesame Szechuan Noodles

Hello and welcome (back) to Miratel's blog and thank you for joining us for another Meatless Monday vegetarian recipe share. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it just one day per week to preserve personal and...

April 30, 2012 Read More

Tiffany’s CSR Business Plans Stress Transparency and Address Industry Challenges

CSR business initiatives can sometimes come from surprising sectors. Most people are aware of the challenges that are present in the jewelry industry, as the social and environmental implications from mining and processing diamonds along with other gems and precious metals...

April 27, 2012 Read More

10 Low-Cost Ideas to Green Small Business CSR Business Initiatives

We are all generally more eco-aware during Earth Month and in business that translates into re-evaluating our green CSR business initiatives. As I wrote in a previous post, that awareness was a little heightened for us this year as it coincided...

April 26, 2012 Read More

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