Have you ever wondered if the endorsement of a celebrity provides significant dividends to an advertising or marketing campaign? Did you question how much a famous face helps consumers make determinations about a product or service? Also if traditional advertising ...
February 3, 2011 Read MoreWould knowingly violating environmental rules cause a negative public reaction to the corporate responsibility decisions of some energy companies? Common sense suggests that it would be present a huge negative backlash, so I imagine that executives from firms such as...
February 2, 2011 Read MoreMuch of what we're able to learn about trends in the world of nonprofit fundraising is derived from one of two sources; either industry experts provide their predictive analysis based on a Nostradamus-like venture into the world of charitable organizations...
February 1, 2011 Read MoreKung hei fat choy and welcome to another Meatless Monday. As a green call centre, we support the Meatless Monday movement in support of reducing meat consumption to improve personal and planetary health. As Chinese new year nears, we will...
January 31, 2011 Read MoreOuch!! Following the negative press Apple have received about the iPhone apps not supporting nonprofit fundraising organizations the last thing they needed was another report that could make many question what their core values are (apologies for the pun). It...
January 28, 2011 Read MoreThe Canadian Cancer Society is a wonderful organization that consists of a national community based team of volunteers whose collective mission is "to eradicate cancer and enhance the quality of life of those living with the disease". National research funding...
January 26, 2011 Read MoreTracking the changes within nonprofit fundraising is always an interesting task, thankfully the exceptional work by organizations such as Convio, Inc provides us with a better understanding of how the industry continues to evolve. Each year Convio release a report...
January 25, 2011 Read MoreHello and welcome to another Meatless Monday. As a green call centre, we support the Meatless Monday movement in support of reducing meat consumption to improve personal and planetary health. On the menu tonight is a quinoa spinach bake that...
January 24, 2011 Read MoreWe constantly hear about the many advantages that are to be gained by nonprofits with an active commitment to social media and I fully agree that a structured approach to social media will bring dividends and most importantly build relationships...
January 21, 2011 Read MoreCorporate Social Responsibility and the environment will present the transportation industry with many significant choices over the coming years. As a consumer we each face decisions every time we buy a new car or appliance but what about the airline...
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