As I mentioned in my previous post, 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities, the website is a critical tool in a nonprofit’s marketing strategy. It has to quickly tell a visitor what your cause is about,...
August 30, 2012 Read MoreWelcome back to my Social Media Summer Series designed to help organizations utilize electronic and online channels to optimize nonprofit fundraising and engagement opportunities. Today I am focusing on the organization’s website which is where (potential) supporters will get most of the...
August 28, 2012 Read MoreAs part of my Social Media Summer Series, last week I wrote about the 5 Benefits of Email and Newsletter Marketing for Nonprofit Fundraising and Engagement and today I am continuing that theme with email and newsletter marketing tips that will...
August 21, 2012 Read MoreIn recent years, social media and digital marketing have gained serious traction for nonprofit fundraising and outreach campaigns. Email marketing and e-newsletters are a core component of marketing and other communication plans. However, a fundamental element for successful email marketing initiatives...
August 16, 2012 Read MoreIn my last Social Media Summer Series post, I wrote about the 5 Benefits for Nonprofit Supporter Engagement on Pinterest, an online pinboard that has become incredibly popular in social networking. Previous to that I wrote 5 Tips to Effectively Use...
August 9, 2012 Read MoreWe continue our Social Media Summer Series to increase nonprofit fundraising and engagement with a focus on Pinterest. Pinterest is a growing platform that has many benefits to nonprofits in expanding its reach and engaging supporters with an increased potential of turning...
August 7, 2012 Read MoreI am continuing my Social Media Summer Series geared to improving nonprofit fundraising and donor engagement with the second part to my 7 Facebook Page Set-Up Tips from Tuesday. Today I would like to share 6 considerations nonprofits should keep in...
July 12, 2012 Read MoreIt truly is remarkable the impact that technology and social media has had on how we reach out, communicate, share information and engage supporters within the nonprofit fundraising sector. I have written about this impact extensively and specifically on how...
March 29, 2012 Read MoreSocial media is always evolving and determining which new platform will advance nonprofit fundraising and engagement efforts can be intimidating for nonprofits. Each represents a unique approach and it’s a little daunting deciding what to incorporate into existing online marketing strategies and what...
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