As #TIFF2014 winds down and the stars prepare to leave our fair city, we thought we’d reflect on some of the nonprofit fundraising work of some of the celebrities that attended the festival so their philanthropy work can share the spotlight...
September 12, 2014 Read MoreThe sudden and unexpected loss of Robin Williams has dominated the news this week and sincere condolences are extended to his family and friends. I feel that we've lost someone incredibly special on Monday, a man well known for his...
August 13, 2014 Read MoreThe ease of online nonprofit fundraising is a hot topic and social media has helped accelerate the growth of donor support via this method. Long rumoured but now finally rolled out is Facebook adding a 'Donate Now' button to an initial group...
December 19, 2013 Read MoreIt’s that exciting time of year again when Hollywood heads north to transform Toronto into a glittery, paparazzi-popping, party spectacular also known as the Toronto International Film Festival (TIFF). TIFF “has become the launching pad for the best of international,...
August 30, 2013 Read MoreThe French philosopher Voltaire said, “With great power comes great responsibility,” and that is never truer then when it comes to the rich and famous. Today we’ll be looking at the philanthropy efforts of the ten highest paid actresses in...
August 16, 2013 Read MoreParade Magazine’s annual jobs survey has been published and they’ve shared the salaries of some of the world’s favorite stars. With help of Look to the Stars and other resources, today I’m looking at the philanthropic efforts of 10 of...
March 22, 2013 Read MoreIn the past I’ve looked at the connection between celebrities and the causes they support and how both can benefit from the association. I’ve featured the charities supported by TIFF 2012 attendees (Part 1, Part 2 and Part 3), the 10 Top Forbes Power Celebrities,...
October 19, 2012 Read MoreIn anticipation of the start of the Toronto International Film Festival (TIFF) which began yesterday, I wrote a post on how this time of year is also becoming known as a festival of fundraising. I also began Part 1 of a...
September 7, 2012 Read MoreThe Toronto International Film Festival (TIFF) is the “leading public film festival in the world, screening more than 300 films from 60+ countries every September” and it begins next week. As I wrote on Wednesday, this TIFF time of year...
August 31, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
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