The rise in popularity of short videos that can be recorded right from your smart phone has provided nonprofits with a cost-effective way of creating fun and engaging content that can be shared across various social media platforms. As part...
September 5, 2013 Read MoreSocial media and digital marketing have grown to become key communication tools that nonprofits have become reliant on for its donor engagement and nonprofit fundraising strategies. Blogging can be a critical component of digital marketing strategies but creating original material and...
September 3, 2013 Read MoreBlogging has become the cornerstone of digital marketing strategies and so is the case with nonprofits. In addition to creating on-going original content that can solidify the organization as an authority in its area, it can also engage its community...
August 29, 2013 Read MoreNonprofit fundraising faces multiple challenges due to economic uncertainties, crowded digital media marketing spaces and donors that are selective on which causes they support. It has become critical for organizations to find ways to engage and retain supporters for the long-term...
August 27, 2013 Read MoreOnline fundraising has grown significantly over the past decade to become an integral nonprofit fundraising strategy adopted by many as I recently highlighted in studies by The Chronicle of Philanthropy and the 2013 eNonproft Benchmarks Study. The power of online giving is very...
August 22, 2013 Read MoreI continue to be surprised by the growing number of resources available to those of us working within the nonprofit fundraising industry to help us better understand giving trends. Blackbaud is a consistently reliable resource with its monthly Index, the Charitable...
August 20, 2013 Read MoreThe importance of maintaining an online presence on various networking platforms is something I continue to stress and explore through our Social Media series for nonprofit fundraising. With so many options and the continuous evolution of features offered, it can become...
August 15, 2013 Read MoreThe face of nonprofit fundraising and charitable giving has been evolving significantly over the past decade and fortunately fundraisers have many resources at their disposal to better understand donor habits and motivators. I often spotlight credible research that provide helpful data...
August 13, 2013 Read MoreSocial Media and digital marketing have been at the forefront of nonprofit fundraising strategies and initiatives in recent years. However, in the past year mobile marketing has emerged as a preferred marketing and communication channel that has surpassed desktop online use. I...
August 8, 2013 Read MoreOur industry is fortunate to have access to many resources that provide data to better understand nonprofit fundraising results and trends. Some popular reports I have spotlighted have included the 2013 Millenial Impact Report, the Giving USA 2013 Report and the 2013...
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