It is very encouraging to see nonprofits continue to close the gap in successfully using social media to build their engagement and nonprofit fundraising when compared with their 'for profit' counterparts. Understanding marketing trends is an important element for all charities...
May 20, 2014 Read MoreWhen you compare the nonprofit fundraising landscape of today with a generation ago one of the most significant changes that you'll see is the constant growth of corporate giving programs which have generated untold donations for literally tens of thousands...
May 15, 2014 Read MoreSome interesting recent fundraising data from Charity Navigator and The Center on Philanthropy at Indiana University provides us with a summary of how many individuals in the United States volunteered for a nonprofit in 2013 and how many donated to...
April 29, 2014 Read MoreCSR business initiatives can be any effort a company makes that improves the social or environmental condition. Depending on the size of the company, the efforts can definitely range and include fundraising events, donation-match programs with a charity or group volunteering...
June 22, 2012 Read MoreI am always keen to write about the creative (and successful) CSR business campaigns of larger organizations like McDonalds McHappy Day, The Beer Store’s Returns for Leukemia, Tim Hortons Camp Day and now Cadbury’s Bicycle Factory. The Cadbury Bicycle Factory program...
June 15, 2012 Read MoreMany corporations find different ways to showcase their CSR business values. Some find a charity that relates to their industry and others choose a cause close to their heart. The popular Canadian coffee chain Tim Hortons has made being socially...
June 13, 2012 Read Moreguest post by Monish Ahuja The American Association of Fundraising Council recently stated that 60 percent of public charities saw a decrease in nonprofit fundraising results, with arts, culture and humanities organizations hit the hardest. The findings aren’t surprising, as...
December 23, 2011 Read MoreI have worked within the professional fundraising industry for over 15 years servicing a variety of nonprofit fundraising programs. The explosion of social and other technologies in recent years has expanded the traditional methods of reaching and engaging supporters. While...
December 15, 2011 Read MoreRecently I wrote about the benefits of Facebook on nonprofit fundraising campaigns and then about 10 tips for Facebook to maximize efforts and improve results. Today, I’m going to review how Twitter can be successfully integrated into fundraising and cause...
December 13, 2011 Read MoreIn yesterday's blog I wrote about how nonprofit fundraising could benefit from a Facebook presence and I am continuing that today with 10 tips for nonprofits when developing its presence on Facebook: Page Creation – The first step is creating...
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