Next week marks an important annual event on the CSR calendar with the fourth Monday of each February being used to celebrate 'International Corporate Philanthropy Day'. As corporate social responsibility continues to expand as a global philosophy, corporate philanthropy marches...
February 24, 2011 Read MoreLast Thursday Blackbaud Inc announced that one of the largest searchable databases of charitable donations was finally going to be made available to subscribers in Canada. For nonprofit fundraising research access to the NOZA Philanthropy Data will be a welcome...
February 22, 2011 Read MoreWe are already almost two full months into 2011 and now one of the first significant surveys about expectations for nonprofit fundraising for this year has been released. Sage North America this week published the findings from its just completed...
February 18, 2011 Read MoreI've written before how I envisage a changing landscape where corporate giving continues to grow and more people as employees align their charitable activities to support nonprofits via their place of work. Many large companies have really raised the bar...
February 16, 2011 Read MoreThe use of video to help raise the profile of your nonprofit fundraising organization remains one of the strongest viral methods to communicate a message about your organization's history, objectives and overall approach. With technology costs continuing to reduce in...
February 8, 2011 Read MoreHave you ever wondered if the endorsement of a celebrity provides significant dividends to an advertising or marketing campaign? Did you question how much a famous face helps consumers make determinations about a product or service? Also if traditional advertising ...
February 3, 2011 Read MoreMuch of what we're able to learn about trends in the world of nonprofit fundraising is derived from one of two sources; either industry experts provide their predictive analysis based on a Nostradamus-like venture into the world of charitable organizations...
February 1, 2011 Read MoreThe Canadian Cancer Society is a wonderful organization that consists of a national community based team of volunteers whose collective mission is "to eradicate cancer and enhance the quality of life of those living with the disease". National research funding...
January 26, 2011 Read MoreTracking the changes within nonprofit fundraising is always an interesting task, thankfully the exceptional work by organizations such as Convio, Inc provides us with a better understanding of how the industry continues to evolve. Each year Convio release a report...
January 25, 2011 Read MoreWe constantly hear about the many advantages that are to be gained by nonprofits with an active commitment to social media and I fully agree that a structured approach to social media will bring dividends and most importantly build relationships...
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