This is the third and final installment in my gifts that give to support nonprofit fundraising or raise awareness for a cause guide. In Part 1, I focused on the planet, animals and fair trade organizations and Part 2 was...
December 21, 2012 Read MoreThrough my Social Media Series, I focus on the many ways nonprofits can incorporate social media into digital marketing plans to optimize nonprofit fundraising and engagement or risk being left behind. 2012 has certainly been the year where social media has...
December 20, 2012 Read MoreThis is the second installment of our gifts that give back guide which should really be considered throughout the year and not just during the holidays. As I mentioned in Part 1, online shopping is expected to top $96 billion...
December 19, 2012 Read MoreThe New Year is upon us and organizations are wrapping up their end-of-year nonprofit fundraising efforts and setting their sights on preparing for 2013. Consulting reports on the results from 2012 will help with this preparation but the inconsistencies can be...
December 18, 2012 Read MoreSocial media made tremendous strides in 2012 that have certainly left their mark on nonprofit fundraising and supporter engagement. Over the summer we began a Social Media Series for nonprofits that focused on establishing and managing an online presence for this very...
December 13, 2012 Read MoreThe holidays are upon us and so is the season of giving and contributing to nonprofit fundraising. As I have previously written, in Canada we declared National Philanthropy Day and in the US the shopping/giving season was launched with #GivingTuesday....
December 12, 2012 Read MoreI regularly write about the Blackbaud Index which measures and reports on U.S. based nonprofit fundraising and giving trends. The index is a reliable source that serves as a barometer of the current fundraising climate and gives nonprofits a benchmark to compare...
December 11, 2012 Read MoreIn Part 1, I wrote about some of the celebrity nonprofit fundraising efforts in support of Hurricane Sandy relief and today I am continuing with Part 2 by featuring more stars, organizations and media conglomerates helping to raise funds and spread...
December 7, 2012 Read MoreLast week I wrote about the The Social Media & Digital Marketing Impact from the Association of Fundraising Professional (AFP) Congress 2012 in Toronto. For a second consecutive year Twitter was integrated into the event so that information could be shared...
December 6, 2012 Read MoreI regularly contribute to my Social Media Series where I write about the benefits of integrating digital marketing and social media into nonprofit fundraising and engagement plans. Certainly the communication channels that have emerged in recent years have added choices to how...
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