Demonstrating Corporate Social Responsibility (CSR) is of course an important facet of any large corporation's operations in 2011. While compiling and publishing data and reports that are aligned with the company's medium and long-term strategic goals for social responsibility is...
February 10, 2011 Read MoreAbout 4 weeks ago I wrote about how pleased I was to see that the United Nations were adding CSR (Corporate Social Responsibility) to their global human rights platform. Just a short time later it's equally encouraging to report that...
February 9, 2011 Read MoreThe use of video to help raise the profile of your nonprofit fundraising organization remains one of the strongest viral methods to communicate a message about your organization's history, objectives and overall approach. With technology costs continuing to reduce in...
February 8, 2011 Read MoreHello and welcome (back) to another Meatless Monday. As a green call centre, we support the Meatless Monday movement in support of reducing meat consumption to improve personal and planetary health. On the menu tonight is a spinach and artichoke...
February 7, 2011 Read MoreHave you ever wondered if the endorsement of a celebrity provides significant dividends to an advertising or marketing campaign? Did you question how much a famous face helps consumers make determinations about a product or service? Also if traditional advertising ...
February 3, 2011 Read MoreWould knowingly violating environmental rules cause a negative public reaction to the corporate responsibility decisions of some energy companies? Common sense suggests that it would be present a huge negative backlash, so I imagine that executives from firms such as...
February 2, 2011 Read MoreMuch of what we're able to learn about trends in the world of nonprofit fundraising is derived from one of two sources; either industry experts provide their predictive analysis based on a Nostradamus-like venture into the world of charitable organizations...
February 1, 2011 Read MoreKung hei fat choy and welcome to another Meatless Monday. As a green call centre, we support the Meatless Monday movement in support of reducing meat consumption to improve personal and planetary health. As Chinese new year nears, we will...
January 31, 2011 Read MoreOuch!! Following the negative press Apple have received about the iPhone apps not supporting nonprofit fundraising organizations the last thing they needed was another report that could make many question what their core values are (apologies for the pun). It...
January 28, 2011 Read MoreThe Canadian Cancer Society is a wonderful organization that consists of a national community based team of volunteers whose collective mission is "to eradicate cancer and enhance the quality of life of those living with the disease". National research funding...
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